Connections
Connect with other successful business owners and entrepreneurs from around the world!
FREE to attend
The Business Spotlight is completely FREE to take part in!
FREE Content
You will have full access to all the edited videos to share online.
100,000 Hours
We've uploaded over 100,000 hours of spotlight interviews in the last 6 months!
What is the Business Spotlight?
The Business Spotlight Series' offers many benefits for business owners. By sharing your expertise and insights on the podcast, you'll have the opportunity to showcase your business and establish yourself as a thought leader in your industry. This will help you share your knowledge and attracts new customers!
Sign up today to feature your business journey
WITH OVER 10,000 BUSINESSES
WORLDWIDE
30-min Zoom Podcast with a Spotlight Host near you.
Welcome! We are super excited to sit down with you (virtually) to chat about your business, and your journey into entrepreneurship! Here at The Business Spotlight team, we know better than anyone that running a business is hard, and sometimes can feel isolating. As a part of our mission to help business owners succeed, we host this Business Spotlight Series to share real stories of real entrepreneurs here in your local area. We love to help promote your business, whilst simultaneously providing value to the business community by sharing your story.
Use this page as a resource in preparation for your guest appearance. Learn top tips to make the most from your interview, what to expect, review past guests, and much more. We look forward to the conversation!
Step by Step
Prepare
Take a few minutes to review the information on this page. Below you will find the list of questions our hosts will pull from, a few tips and tricks to ensure your setup is optimal, and a list of FAQ to answer all the questions that we are sure you may have.
Join the Call
On the day of your guest appearance - it is best to join a few minutes before your scheduled time. This ensures time to sort through any technical issues before we get started. Once on the call - your host will take a few minutes at the beginning to walk through the flow of the interview and address any questions you still have. We ensure everyone is set before officially jumping into the conversation. REMEMBER - Relax and HAVE FUN!
Share it With The World
In about 2-4 weeks following your guest appearance, the team will be sending over the links to the conversation + the offline copies for your personal use. You are welcome to use and share in whatever way is best for you. Our team will be sharing to all the major platforms (LinkedIn, Facebook, Instagram, and Email to our Database).
Tips to Prepare
Find a quiet place to take the meeting from, ideally from your computer (rather than phone).
Camera positioning - adjust camera angle so that your head and shoulders are visible in the center of the frame.
Test your camera and mic and ensure they are in working order. Built in cameras are fine, external mics are recommended (wired headphones work great!)
If using a Mac - for best quality, turn on "Mic Isolation" and "Studio Lighting". (Settings and set up may vary by device).
If you have a ring light, using it is encouraged. Having a light source just beyond the camera provides a better image on for the video.
Wear what is comfortable and best represents YOU. Do not feel that you need to dress up or down to participate.
If you are in a place where interruptions may happen (i.e. home office with kids running around), we recommend making a simple paper sign that can be taped to the door stating - "Do not disturb - recording in progress".
REMEMBER - the tips above are only suggestions. We want to provide you the best overall content for your use - that said, we have completed some amazing interviews with the guest joining via phone from his/her vehicle.
Use what you've got and have fun with it!
Guiding Questions
Small Call to Action Headline
Setting the stage for viewers:
- Overview of Your Background and What Your Business Is.
- How is your business structured? (Are you a solo owner, do you have business partners, outside investors, etc.)
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What is your role in the company at present? What type of hours do you put in?
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What makes your business special?
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Who does the business serve? Who is your ideal customer? (i.e. if I were watching the interview, how would I know if I was a fit for your product/service?)
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What makes your business unique? Why do business with you?
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How do your competitors compare?
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What is one thing you wish more people knew about your business or industry?
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What marketing have you found to be successful in your business?
Your Journey:
- Why did you choose to get into business for yourself?
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What was a memorable hurdle you had to overcome in your journey in building the business?
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Where is your business headed next? (3-5 year outlook)
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What is your approach to goal setting?
Team/Workforce:
- What is your approach to hiring and recruiting?
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How would you describe your current leadership style? Has it changed over the years?
Rapid Fire Questions - short quick responses as we start to wrap up the interview:
- What is the key to success for you?
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What is one piece of advice you would give to other business owners?
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What is one book you are reading now or have read most recently?
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If you could magically improve one area of your business tomorrow, what would it be?
Closing Question:
- What is most inspiring to you today?
Watch thousands of hours worth of interviews here >
Example copy for social posts
Hashtags to consider
<CALLOUT TO A TOPIC OR LINE FROM THE CONVERSATION> | THE BUSINESS SPOTLIGHT SERIES FEATURING <YOUR NAME>, <TITLE>, OF <YOUR BUSINESS>
Drop your favourite emoji in the comments below! <Or Some Question to Promote Engagement on the Post>
Check out the full conversation on YouTube here --> <LINK TO VIDEO>
(tag) @thebusinessspotlightseries
(tag - Linkedin) @businessspotlightseries
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